Aug 26, 2014
How applied behavioral science drove participation in a new health and wellness program by implementing a personal and team goal-setting challenge.
Scroll DownBI WORLDWIDE applied behavioral science to drive participation in a new health and wellness program by implementing a personal and team goal-setting challenge. Participation exceeded expectations, as 99% of participants reached the desired status, providing a wonderful case study for this health insurer to market to their customers.
• Improve awareness and drive participation in an employee wellness rewards program
• Increase participation, especially among employees with low- and medium- participation levels • Get at least 50% of the audience to achieve Silver status in the program
• Utilize program results for case studies promoting the program to large employers
• Scavenger hunt promotion and weekly rewards drawing to drive awareness of the program
• Individual and team challenges to set goals, use the program, and improve their baseline status for participation
• Custom communications campaign including emails and a team tracking tool to generate competition
• 81% participation rate in campaign
• 99% of those that participated achieved Silver status
• 33% of participants submitted at least one change in status level of plan
• 47% followed through on submissions for the scavenger hunt prizes
• Winning team earned $4,550 for charity